As the most popular teen pop
sensation in Britain since the '60s, Take That ruled
the U.K. charts during the first half of the '90s.
In strict commercial terms, the band sold more
records than any English act since the Beatles,
though the cultural and musical importance was
significantly less substantial. Conceived as a
British answer to New Kids on the Block, Take That
initially worked the same territory as their
American counterparts, singing watered-down new jack
R&B, urban soul, and mainstream pop.
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