Frank Sinatra has been called the
greatest popular singer of the century. Whether that
is true, in a century that also offers us Bing
Crosby, Ella Fitzgerald and many others is, of
course, a matter of personal emotional choice and,
therefore, unknowable. What can be said is that
under the intense and fickle scrutiny of the pop
marketplace for nearly two-thirds of a century,
Sinatra's music was in the air the world breathed
and fell out of fashion only long enough for the
deserters either to grow up or recognize that what
was offered in its place was almost always trash by
comparison.
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